Workshops_nav_pic

Case Studies

Thompson Automotive Labs

We created a program that when used with an oscillioscope detects inefficient combustion.

"Not only did Rolemodel create this software, but through RoleModel Community, was also able to work with a business consultant, graphic and web designer. It was very nice to have all these options at one place!" 

- John Thompson

      Customer Focus Groups      

eXtreme Programming and most agile development processes work optimally when "the customer speaks with one voice". Yeah, so do most things. So, how do we get there from here?

Until recently, this has always been the hardest part of getting XP to work. We found that our customers were often very excited when they found out that they got to drive the process. Often, they were never really able to drive before. Many XP teams have found themselves in this dilemma... a potentially high-performance team with either an inexperienced driver or a bunch of people fighting over the driver's seat.

So how do you turn input from a bunch of eager drivers into a customer that speaks with one voice? Often, the answer is Customer Focus Groups. When done well, no other technique simultaneously brings a project team closer to their customer, while exposing the many risks that threaten the project. But what if you don't have anyone who knows how to run Customer Focus Groups? Can't it become a huge waste of time and money? We've got that problem solved.

We've partnered with the best there is. Sam Bayer of MarketAcuity is a world-renowned expert practitioner in the application of Customer Focus Groups. We work with Sam to help make sure your Customer Focus Groups gets your Product Management going in the right direction and and remaining just as agile as your development team to get you to the right release in the right timeframe.

To find out more about Sam Bayer and Customer Focus Groups go to
http://www.marketacuity.com/services_cfg.html
Footer_column ©2006-2009 RoleModel Software, Inc